Overview

Smriti Jakarta is a contemporary Indonesian restaurant that celebrates the richness of local heritage through refined cuisine, timeless architecture, and thoughtfully curated dining experiences. We developed a visual identity inspired by the restaurant's harmonious blend of history and modernity. Drawing from Indonesia's cultural legacy, vintage interiors, and eclectic craftsmanship, the identity combines elegant typography, rich textures, and understated sophistication to create a brand that feels warm, immersive, and deeply rooted in tradition while embracing contemporary hospitality.

Smriti Jakarta is a contemporary Indonesian restaurant that celebrates the richness of local heritage through refined cuisine, timeless architecture, and thoughtfully curated dining experiences. We developed a visual identity inspired by the restaurant's harmonious blend of history and modernity. Drawing from Indonesia's cultural legacy, vintage interiors, and eclectic craftsmanship, the identity combines elegant typography, rich textures, and understated sophistication to create a brand that feels warm, immersive, and deeply rooted in tradition while embracing contemporary hospitality.

CLIENT

Smriti Jakarta

YEAR

2026

DELIVERABLES

Hampers Branding

ROLE

Creative Designer

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